There are fundamental differences between a person using a home computer to visit a website and the same person using a mobile internet device, some of which are due to physical aspects of mobile devices (smaller screen, tiny keyboard, etc).  One’s goals and needs when using a mobile device to visit a website are different from those when using a home computer.  In addition, the changing environment (location, speed, activity) around a mobile phone greatly affects user behavior. Finally, the timeliness of information is far more important to a mobile user.
           
Tahoe Media Group’s custom Made-for-Mobile websites take advantage of the unique characteristics of the mobile platform.  Inspired design focusing on simplicity and convenience joins with a thoughtful application of various technologies to yield a website carefully tailored to accommodate the specific needs of mobile users. 
           
The ease with which a prospective customer can discover your website while looking for a restaurant that meets their particular needs demonstrates how crucial having a mobile-friendly website is.  A user can type ‘restaurant’ into their iPhone, and will be presented with a local map with several restaurants marked on it.  Tapping on a particular restaurant opens their website.  At this point in the process, prospective customers encountering a traditional website will metaphorically be presented with a parking lot full of potholes, a decaying building, and snow blocking a hard-to-find doorway.
           
By contrast, a Made-for-Mobile website is the modern equivalent of a rolled-out red carpet leading to a hand-carved oak door with a liveried doorman extending a greeting with a smile.  Users are a fickle bunch, and most will simply hit the Back button and visit another site until they receive the ‘red carpet’ experience.  By making it so easy and convenient, a well-designed mobile website greatly helps to convert prospective customers into paying customers.

View more documentation on our Made-for-mobile solutions
Made-for-Mobile difference
Made-for-Mobile kiosk like interfaces
Made-for-Mobile standard buttons
Made-for-Mobile limitless content
Made-for-Mobile scrolling photo galleries
Made-for-Mobile your message in sound and video