Tahoe Media Group’s Made-for-Mobile (‘MfM’) web sites are a low-cost, permanent form of marketing and advertising. Our expertise and ongoing investment in mobile web technology enables us to provide complete turn-key solutions, allowing businesses and their customers to quickly and easily experience the benefits of this exciting new medium.
Internet-enabled cell phones are rapidly establishing dominance among consumers. Tens of millions of such handsets have been sold in recent years. An ever-increasing number of consumers have the ability to interact with the internet at any time, in any situation, in any place. This capability is and will continue changing potential customers’ methods of discovering and choosing vendors. As was the case with the original web, with fax machines, and even telephones in the past, businesses that participate in this new medium enjoy a significant advantage over competitors who do not yet do so.
Although a business can present its existing traditional website to mobile web devices, the experience for the user is typically cumbersome, unwieldy, and slow. Tahoe Media Group’s Made-for-Mobile website platform is tailored to the unique requirements and abilities of mobile internet devices.
Made-for-Mobile websites allow consumers to quickly and efficiently gather information about a business while on-the-go, at any time, in any place. For restaurants, having a full menu online allows prospective diners to ensure that their choice meets the needs of their entire party. Photographs convey the ambience of a place, and easy OneTouch calling plus detailed maps with automatic driving directions make it easy and convenient to patronize a business.
The ability of mobile web devices to determine their location makes finding dinner in a strange city utterly simple – a touch of a button produces a detailed area map marked with several restaurants. Tapping a particular listing will transfer the customer to that business’s website – and those that have invested in a site tailored to mobile devices will enjoy a vastly superior conversion rate to those that have not.
The low, one-time cost to permanently gain this competitive advantage provides stronger return on investment than other media and marketing techniques. There is still a certain cachet associated with these devices, despite the tens of millions of units sold. A Made-for-Mobile website gives an aura of being hip and trendy, in addition to making it spectacularly easy and convenient to convert prospective customers into revenue-generating patrons.
Tahoe Media Group’s prior investment in developing high-quality Made-for-Mobile technology permits clients an inexpensive, low-risk, rapid way to gain exposure to the mobile web audience.